What was the past year for???

I guess it was surely for the consumers and the strategies to grab their attention and bring close for a potential sale.
For example Vodafone came up with an ultimate Zoo-Zoo campaign which was just outstanding and got registered into the minds of people easily and the sale after this campaign was remarkable.
Then came DOCOMO which gave tough competition to Vodafone and Airtel, this made people to keep humming this sweet tone and made them their valuable customers. By this DOCOMO became the Number 1 telecom brand in the market and broke into the record of Vodafone.
These were just some of the examples for showing what work the companies are doing to grab the attention of target audience and win their minds. As compared to Vodafone,DOCOMO captured the market because they gave many facilities at 1paise and many others for free.
This confirmed that today consumer is "the king"
This year was surely for customer satisfaction.